News

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Scrambled has joined PAKT

The landscape of food and beverage content is set for a dynamic shift as Scrambled officially joins PAKT, a European growing ecosystem of production companies creating content at scale. Scrambled is the 9th company in the group, spanning across The Netherlands, Belgium and Sweden. A unique aspect of this partnership is bringing together Scrambled and […]

Marc Pijsel

Marc Pijsel new CFO PAKT

PAKT, a group of nine leading production companies located in the Netherlands, Sweden, and Belgium, welcomes Marc Pijsel as Chief Financial Officer (CFO). Pijsel, along with Maartje van Wijk and Maurice Wenneker, both Co-CEOs, and Lydia Gumbs, COO, forms the Management Team of PAKT. Marc Pijsel brings a wealth of experience and expertise to his […]

Bsmart wins for Prestigious Cannes Lion for Groundbreaking ‘Urban Miner’ Sustainability Campaign

“Bsmart wins for Prestigious Cannes Lion for Groundbreaking ‘Urban Miner’ Sustainability Campaign”

PAKT member Bsmart, a full-service production company passionately committed to creative production and unique storytelling, is thrilled to announce that it has participated in winning a prestigious Cannes Lion award for its work on the “Urban Miner” campaign, produced for Elkjøp and Minecraft. This innovative campaign has been transformative, effectively engaging millions of young Minecraft […]

You only shave a beard once

‘You only shave a beard once…’

How do you handle the production of a campaign intelligently? Advertising campaigns for international brands are becoming increasingly complex. Production company Wenneker.Amsterdam’s approach is smart, thorough, efficient and perfectly adapted to solve the complex nature of their clients’ content puzzles. In a series of articles, Executive Producer, Robert Verberne reveals some of his secrets.Each phase […]

PAKT Welcomes Lydia Gumbs as New COO in the Management Team

PAKT Welcomes Lydia Gumbs as New COO in the Management Team

PAKT proudly announces the appointment of Lydia Gumbs as Chief Operating Officer (COO). Lydia Gumbs brings a wealth of experience and expertise to her new role at PAKT. In her previous positions at KLM and within various healthcare organizations, she has demonstrated leadership and operational success. As COO at PAKT, Gumbs will be responsible for […]

Akram Janzi on How to craft the perfect trailer for gaming.

How to craft the perfect trailer for gaming.

Akram Janzi is the CEO of Bsmart, a production company based in Stockholm consisting of 30 plus artists working in CGI, film and photography. Bsmart is part of the PAKT ecosystem of companies.Bsmart has made its name by creating trailers for some of the largest brands within the gaming industry. Most recently they’ve worked closely […]

Maurice Wenneker & Maartje van Wijk

Wenneker Group rebrands to PAKT

PAKT is the new name of the Wenneker Group. It’s a growing ecosystem of companies providing high quality film and photographic content for international brands and agencies. The new name was chosen because it perfectly expresses the cooperation and synergy within the group. PAKT currently consists of 8 companies that, together, offer a vast range […]

Paying attention to employee well-being is better for everyone

Paying attention to employee well-being is better for everyone

Our employees attach great importance to striking a strong work-life balance. At Volstok, we’re always looking at ways to create more oxygen. The employees of the Belgian animation studio Volstok can rub their hands with glee having Johanna Keppens as Managing Director. She is fully committed to well-being and has implemented eye catching measures that […]

Person looking at mountains

KitKat shines with special effects in new ‘The Lord of the Rings’ campaign

Finally, it’s allowed out into the world. Amazon Prime launched a brand new season of ‘The Lord of the Rings: The Rings of Power’ at the beginning of September. PAKT created the campaign, featuring eye-catching special effects, in an innovative Virtual Production for the sponsor, KitKat. Challenge Nestlé wrote a pitch for KitKat’s campaign. The […]

Volstok and Wenneker.be are a perfect match

Volstok and Wenneker.be are a perfect match

How do you successfully bring two strong creative brands together while maintaining their individual identities?Vanessa Jacob, CEO of Wenneker.be and Volstok, is an entrepreneur at heart. In the past year she has successfully brought two creative companies together. Here she gives some insight into her recent experience. “It all about the click!” she says.Starting a […]

On an adventure for inspiring brand animations

On an adventure for inspiring brand animations

Animation can be a fantastic solution for brand communication. A unique digital creation that wholly represents the brand values and messaging is worth its weight in gold. The creative animation studio Volstok, part of PAKT, create inspiring animations that make a lasting impression. Founder and creative director Wouter Sel: “Animation is an excellent medium for […]

Wenneker Group expands to the Nordics

Wenneker Group expands to the Nordics

Stockholm/Amsterdam, December 20th – Bsmart has joined the Wenneker Group. It is the third acquisition within the ‘buy and  build’ strategy of the Wenneker Group. With the addition of Bsmart, the group now has 115 employees, with studios and offices in the Netherlands, Belgium and Sweden and with a combined turnover of 23 million euros. […]

Volstok joins the Wenneker Group

Volstok joins the Wenneker Group

Animation studio VOLSTOK in Ghent has joined the Wenneker Group. The group, consisting of six production companies for international advertising content, will acquire 100% of the shares. It is the second acquisition within Wenneker Group’s buy & build strategy since private equity firm Capital A came on board. With the entry of VOLSTOK, the group […]

PEEK Creative Studios joins the Wenneker Group

PEEK Creative Studios joins the Wenneker Group

Peek Creative Studios has joined the Wenneker Group. The group, consisting of five production companies for international advertising content, acquires 100% of the shares. It is the first acquisition within the buy & build strategy of the Wenneker Group since private equity firm Capital A came on board. With the entry of Peek Creative Studios, […]

Virtual Production: Small Footprint, High Value

Virtual Production: Small Footprint, High Value

PAKT invests heavily in productions with a promising innovative technique, which has been used in Hollywood for some time: virtual production. Thanks to the unreal engine from the gaming industry, there are no longer any restrictions for high-quality productions. Production is more efficient and brings more production value. And it’s a sustainable choice too because […]

Rabbit’s Foot Studios – a new visual production company for the gaming industry.

PAKT.co is thrilled to announce the launch of our new gaming trailer and ‘forever content’ production studio in Stockholm, Sweden. As the gaming industry continues to flourish, we’re excited to be among the new players in the field, bringing our unique blend of creativity and marketing expertise to the table. Our creative team and the […]